Travel Technology / SaaS

Tern Software

Social Media Management | Content Creation

Brief

Tern is a modern platform built to help travel advisors manage their businesses through CRM, itineraries, and workflow tools.

When Tern came to Sketchd Studio, they had a product, a team, and a vision. What they didn't have was a consistent presence on social media. In the competitive travel tech space, that's a significant gap. Potential customers, partners, and investors look for social proof long before they make contact. The goal was to elevate visibility, build credibility with advisors, increase awareness within the travel advisor community and communicate its value in a way that felt clear, engaging, and relatable.

Solution

We implemented a content system that combined:

• Platform education & feature highlights as well as shareable, relatable content using memes and light-hearted industry humor
• Community-driven posts, featuring real advisors and their experiences
• Live conference coverage, including attendee interviews and real-time posting

• Paid social campaigns to amplify reach, target travel advisors, and support high-performing content

Services

Social Media Strategy
Instagram Management
Live Event Content Creation

Platforms

Instagram
LinkedIn

Duration

12 Months

Posts

Stories

Paid Ads

“Nikita has been a great addition to Tern's brand.

When we brought her on, our social media was fine. It existed. Nikita made it worth paying attention to. She took the time to understand who we are and who we're building for, and the content reflects that. Our Instagram in particular has become something we're genuinely proud of. It's fun, it's on-brand, and it drives real engagement with the broader travel industry. It's not an afterthought anymore. I've had multiple friends and colleagues text me saying our social has gotten noticeably better, which is not something people do unless something actually caught their attention. She's easy to work with, takes feedback well, and operates like a partner. You can trust her with your brand.”

David Shull

CEO - Tern Software

Back to projects

A reel we created for a travel advisor got over 4 million views and brought in over 2,000 new followers in less than a week.

Here’s the psychology that made it work 👇

🤝 Three hooks working together: The visuals pulled you in before a word was read, the on-screen text gave you a reason to stay, the caption was controversial enough to spark debate. Most content has one hook. This had three.

👀 It sparked controversy: Telling people there’s a right and wrong way to eat in Italy gets opinions flowing. People agree, disagree, tag friends. That conversation is what pushed it to millions of people.

🌍 The authority was real: She wasn’t sharing tips she’d googled. She was born there. And people trust lived experience on a completely different level.

📌 It was built to be saved: Practical, time-stamped, immediately useful. The algorithm loves saves. So do humans.

💬 It ave people a reason to comment: The CTA ‘Comment a keyword, get a free Italy guide’ flooded the comments with interaction, and that signal told the algorithm this content was worth pushing to millions more.

And this wasn’t a one-off. We’ve made reels hitting hundreds of thousands of views, consistently.

But here’s the other part of the equation: she shows up. With her face. Regularly. She brings the insights, the lived experience, the local knowledge. We bring the strategy and the execution. People don’t just trust the content, they trust her. That familiarity and that partnership is what turns views into followers, and followers into enquiries.

Can I promise every reel hits millions? No. Nobody can. And I never would.

But content built around genuine expertise, a strong point of view and real human psychology will always travel further than content built around selling.

That’s what we build. 🎯

💌 Client featured: @itstravelwithaura

Save this post and send us a message to book a call - spots are limited 👇

POV you’re a social media manger 👀🤷🏻‍♀️📱🤳🏻

It’s our birthday! 🤍

1 year of running Sketchd Studio full time and I couldn’t be more grateful to each and every client that has made this possible 🫶🏻✨

Of course no road of business is easy and there’s been many ups and downs but I wouldn’t have it any other way!

We’ve connected with such inspiring founders, attended many events, been flown abroad to produce content, started a podcast, spoken on panels and co-hosted webinars as well as creating many brands, websites and social content for amazing clients all over the world.

Here’s to making our next year even bigger and better 🌠

Thank you all! 🤍

A reminder that you’re smashing it, despite what you may think 🤍

When I moved from Cape Town to London, I promised myself I’d take every opportunity that I wouldn’t have had in SA & @adobe MAX was definitely one of them! ✨

I attended the conference last week for the first time at @magazinelondon and left feeling more inspired than ever. Adobe launched so many new features and products that I can’t wait to start using 🫡

The theme of the event was how Ai can help designers have a better quality of life by improving their speed, quality of work and workflow and I’m so here for it 😮‍💨

They also launched amazing initiatives to help designers that are just starting out which I would of loved when I was a graduate!

Events like this always leave me feeling creatively inspired, and as someone who works from home & for myself, it’s always great to be surrounded by like-minded individuals ❤️

Very grateful I got to attend & I can’t wait for the next!

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