Travel Industry Marketplace

Lucia

Social media Marketing

Services

Social Media Strategy
Content Creation
Instagram Management

Platforms

Instagram
Organic media

Duration

12 Months

Brief

Lucia is a two‑sided online marketplace that connects travel companies with skilled freelance specialists known as CoPilots who provide services such as administrative support, marketing, itinerary planning, social media, and more. The platform enables travel businesses to outsource tasks efficiently and tap into flexible talent within the industry.

Solution

We implemented a multi-faceted content strategy to position Let’s Lucia as a professional, approachable, and trusted platform.

UGC Video Campaigns: Collaborated with Co‑Pilots to create authentic short-form videos showcasing their services and experiences.
Strategic Content & Posts: Spotlighted services, partnerships, success stories, and helpful tips for travel advisors.
Webinars & Industry Experts: Promoted webinars and collaborated with leading travel experts to share insights and build authority.

The Results

Brand Positioning

Let’s Lucia became recognized as a trusted marketplace for travel businesses and freelance Co‑Pilots.

Community Engagement

UGC videos, webinars, and advisor-focused content sparked meaningful interactions, building trust and relatability.

Platform Visibility

Consistent content and campaigns increased awareness among travel advisors and potential Co‑Pilots.

Posts

Stories

"Nikita is an incredible social media and marketing strategist. She handles everything from strategy to the content creation and, ultimately, end delivery. She is an asset to anyone she works with. My company has worked with her for multiple projects now and plan to keep using her in the future."

Grace Van Hollebeke

CEO & Founder of Lucia

Back to projects

This trend made me realize it’s not just me 😅

My teachers said I’d fail, they weren’t wrong about algebra but they were very wrong about everything else 🤷🏻‍♀️

Turns out I wasn’t built for that path, I was built for this one 🤍

A reel we created for a travel advisor got over 4 million views and brought in over 2,000 new followers in less than a week.

Here’s the psychology that made it work 👇

🤝 Three hooks working together: The visuals pulled you in before a word was read, the on-screen text gave you a reason to stay, the caption was controversial enough to spark debate. Most content has one hook. This had three.

👀 It sparked controversy: Telling people there’s a right and wrong way to eat in Italy gets opinions flowing. People agree, disagree, tag friends. That conversation is what pushed it to millions of people.

🌍 The authority was real: She wasn’t sharing tips she’d googled. She was born there. And people trust lived experience on a completely different level.

📌 It was built to be saved: Practical, time-stamped, immediately useful. The algorithm loves saves. So do humans.

💬 It ave people a reason to comment: The CTA ‘Comment a keyword, get a free Italy guide’ flooded the comments with interaction, and that signal told the algorithm this content was worth pushing to millions more.

And this wasn’t a one-off. We’ve made reels hitting hundreds of thousands of views, consistently.

But here’s the other part of the equation: she shows up. With her face. Regularly. She brings the insights, the lived experience, the local knowledge. We bring the strategy and the execution. People don’t just trust the content, they trust her. That familiarity and that partnership is what turns views into followers, and followers into enquiries.

Can I promise every reel hits millions? No. Nobody can. And I never would.

But content built around genuine expertise, a strong point of view and real human psychology will always travel further than content built around selling.

That’s what we build. 🎯

💌 Client featured: @itstravelwithaura

Save this post and send us a message to book a call - spots are limited 👇

POV you’re a social media manger 👀🤷🏻‍♀️📱🤳🏻

It’s our birthday! 🤍

1 year of running Sketchd Studio full time and I couldn’t be more grateful to each and every client that has made this possible 🫶🏻✨

Of course no road of business is easy and there’s been many ups and downs but I wouldn’t have it any other way!

We’ve connected with such inspiring founders, attended many events, been flown abroad to produce content, started a podcast, spoken on panels and co-hosted webinars as well as creating many brands, websites and social content for amazing clients all over the world.

Here’s to making our next year even bigger and better 🌠

Thank you all! 🤍

A reminder that you’re smashing it, despite what you may think 🤍

When I moved from Cape Town to London, I promised myself I’d take every opportunity that I wouldn’t have had in SA & @adobe MAX was definitely one of them! ✨

I attended the conference last week for the first time at @magazinelondon and left feeling more inspired than ever. Adobe launched so many new features and products that I can’t wait to start using 🫡

The theme of the event was how Ai can help designers have a better quality of life by improving their speed, quality of work and workflow and I’m so here for it 😮‍💨

They also launched amazing initiatives to help designers that are just starting out which I would of loved when I was a graduate!

Events like this always leave me feeling creatively inspired, and as someone who works from home & for myself, it’s always great to be surrounded by like-minded individuals ❤️

Very grateful I got to attend & I can’t wait for the next!

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