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RESULT
We wanted to capture the uniqueness of all hair types with a playful edge, to take a normal task of haircare and turning into an act of self love and magical experience for the customer. This is done through the playful colour palette and playful brand language.
BRIEF
Roots is a personalized hair care brand based on a questionnaire regarding the customers hair typed hair goals, in order to provide them with the most suitable products as every hair type is different.
PASSION PROJECT
Roots
TYPE OF CLIENT
Haircare & Beauty
CATEGORY
Brand Identity | Social Media | Campaign | Packaging
Roots Haircare
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